The article was a play on words (in that it's quite literal) but interestingly enough there was a very recent study [1] indicating that millennials are more capable of recognizing songs from the 1960s-1990s, music created in many cases before they were born, than of recognizing contemporary hits.
Makes one wonder about the notion of nostalgia. Especially in today's world where marketing is playing an ever larger role in society, there's no real reason to assume that the directionality of things is always going to be positive.
I definitely think the idea of nostalgia with music is complete BS. I've met way too many younger people who prefer music from well before they were born (60s-90s); the music after the 90s really is different from what came before, due to various factors that affected the popular music industry in America (and the west) starting with the rise of the internet. The "loudness wars" are one obvious thing setting newer music apart from older music.
Makes one wonder about the notion of nostalgia. Especially in today's world where marketing is playing an ever larger role in society, there's no real reason to assume that the directionality of things is always going to be positive.
[1] - https://www.eurekalert.org/pub_releases/2019-02/nyu-wag02041...