No joke, I do remember when Facebook came onto the scene, I liked it way better than MySpace. I absolutely hated how customized MySpace pages became. It was dreck. Sound would blast when you opened someone's page. You could barely read what was on the page at times. It was occasionally fun but more often than not really terrible.
Reading the article my thought was "one person's fun and weird is another person's loud and obnoxious".
These days people have to focus more on the content because the presentation is so locked down. This may be for the better, but it can definitely feel antiseptic and corporate. The sense of fun is lost.
When Myspace came along, it clearly seemed to be the cesspool of the internet; I never created a page and never visited it out of principle. There was nothing I wanted out there.
Facebook's clean design was what I actually wanted. Not some autoplay crap music.
In fact, back in the day, everything in Facebook was a search. I could click on your residence or your class/section and see everyone else in it. It was awesome and useful.