Nice, this resource is also useful for team members wearing multiple hats, and they need something quick to come up to speed, and also offers a holistic perspective to marketing/branding. .

This article contradicts another more practical article posted here a few days ago, that says branding is worthless, which I liked better. Branding implies consistency, and no startup, no matter how pretty or expensive their logo is, is going to know exactly what they stand for, and they shouldn't know going into it all.

If branding was important to startups, no startups would exist, as they usually have no brand name.