To be fair wouldn't it be two in this case? One for the projection expecting sales to be down, and another for the projection being 10% higher than it should have been.
And that’s why Apple is focusing on service revenue and ancillary devices like the Watch, AirPods, etc.
What tech company has a better,more profitable business model than Apple? Even long term, the only two other tech companies I would bet on are Microsoft because of Azure and Office (definitely not Windows) and Amazon because of AWS and to a lesser extent the stickiness of Amazon Prime.
News of economic downturn are everywhere, regardless of what happens. First thing you do in such cases is control your luxury spending. Maybe that "old" iPhone is good enough for now?