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There are quite a few European, South American and African markets where Apple products aren't selling just fine.


- Apple products have never sold well in African markets.

- You don’t know how well iPhones are selling in other markets compared to previous years until Apple releases their numbers for the quarter.

- Even with the new guidance, it’s only about 5-10% lower than the initial guidance. Far from a catastrophe.


Unless it's the beginning of a decline of course.


You can’t predict a trend from one data point or better said by xkcd...

https://xkcd.com/605/


To be fair wouldn't it be two in this case? One for the projection expecting sales to be down, and another for the projection being 10% higher than it should have been.


Which pretty much invalidates the "Apple has announced that their products are selling fine outside of China." statement.

Besides it is quite exactly to see that outside first tier countries, iPhones never sold well, no matter what.

The numbers are easy to come by.


And that’s where the money is. Apple isn’t trying to sell $40 phones with no profit margin.


Until all those customers already have their models and aren't thinking in upgrading any longer, which is exactly what is happening.


And that’s why Apple is focusing on service revenue and ancillary devices like the Watch, AirPods, etc.

What tech company has a better,more profitable business model than Apple? Even long term, the only two other tech companies I would bet on are Microsoft because of Azure and Office (definitely not Windows) and Amazon because of AWS and to a lesser extent the stickiness of Amazon Prime.


News of economic downturn are everywhere, regardless of what happens. First thing you do in such cases is control your luxury spending. Maybe that "old" iPhone is good enough for now?


My Motorola cost less than 1/6 of the price of a new iPhone. What do you get for the extra money that is actually worth having?




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