> I would go on a limb and say that Amazon doesn’t invest in better UX because that’s not what most of their customers care about. Someone at that company has already done the math and decided investing in Amazon Go or 1 hour delivery or Whole Foods is a far better return than investing in UI improvement.
I imagine a company like Amazon has the resources to do both.
> I do think people in this discussion are looking at this from a developer or designer point of view. I read some article a while ago about how Amazon saw a increase in sales from millisecond level improvement in page loads. I bet that’s what they optimize for, and less so on how pretty the UX is.
Same point. These features, performance and an attractive user interface, aren't mutually exclusive. I'd argue that in fact both are tightly coupled and are part of what makes the design and user experience.
I’m a developer and I play the resident certified AWS Architect when necessary. For me, the “interface” that I use every day is not the website. It’s either the CLI, Boto3 (Python), or the C# SDK.
I imagine a company like Amazon has the resources to do both.
> I do think people in this discussion are looking at this from a developer or designer point of view. I read some article a while ago about how Amazon saw a increase in sales from millisecond level improvement in page loads. I bet that’s what they optimize for, and less so on how pretty the UX is.
Same point. These features, performance and an attractive user interface, aren't mutually exclusive. I'd argue that in fact both are tightly coupled and are part of what makes the design and user experience.