Author namechecks Thirteen Days, the harrowing account of the Cuban Missile Crisis and a world on the brink of annihilation. There is also a terrific movie adaptation. In it, Secdef McNamara talks about how the positioning of submarines and aircraft carriers about the open seas is actually a coded language. And by making moves and counter-moves, what the US and USSR are actually doing is communicating intent.
Another classic is Ron Howard's Apollo 13. One of the few movies that depict the engineers as heroes. An inspiring watch for the whole team. And Damien Chazelle's upcoming Neil Armstrong biopic might make for a similar outing.
Crisis management, perhaps more so than innate technological superiority, can yield distinct competitive advantage. And this is where actually learning from precisely the type of case study found in the YC network makes sense. Knowing that you can stay calm, slow time, take deep breaths, and react rationally because others have dealt with far more on their plate than you ever will.
I'll share an anecdote. A small independent media outlet once got wind of a redesign I was working on and reported the story. The client was incensed as they were planning a full marketing rollout and had "lost the narrative". We were still months from launch. But rather than get into a blame game and lose more time. I suggested a soft, beta launch with media blitz immediately. After a week of jamming to polish our working prototypes for general availability, we were public facing, with laudatory feedback and the client appearing on CNBC ;)
Weeks later, as it turns out, it was revealed I was in fact the source of the leak. An unscrupulous reporter had called my office posing as a contract employee of the client and asked about a meeting time and place. In replying that it would be at my office that afternoon, they had confirmation that in fact the redesign was in progress!
Another classic is Ron Howard's Apollo 13. One of the few movies that depict the engineers as heroes. An inspiring watch for the whole team. And Damien Chazelle's upcoming Neil Armstrong biopic might make for a similar outing.
Crisis management, perhaps more so than innate technological superiority, can yield distinct competitive advantage. And this is where actually learning from precisely the type of case study found in the YC network makes sense. Knowing that you can stay calm, slow time, take deep breaths, and react rationally because others have dealt with far more on their plate than you ever will.
I'll share an anecdote. A small independent media outlet once got wind of a redesign I was working on and reported the story. The client was incensed as they were planning a full marketing rollout and had "lost the narrative". We were still months from launch. But rather than get into a blame game and lose more time. I suggested a soft, beta launch with media blitz immediately. After a week of jamming to polish our working prototypes for general availability, we were public facing, with laudatory feedback and the client appearing on CNBC ;)
Weeks later, as it turns out, it was revealed I was in fact the source of the leak. An unscrupulous reporter had called my office posing as a contract employee of the client and asked about a meeting time and place. In replying that it would be at my office that afternoon, they had confirmation that in fact the redesign was in progress!