It's not trying to hide the street necessarily, it's recognizing that it can't display the street AND the business name because the text would either overlap or be too cluttered to read. Not being able to prioritize street names over place names, or not being able to switch off place names entirely would be a valid criticism, but I suspect there's an attempt to make the "default" experience the best balance without requiring that people tweak a wall of knobs and levers. It's not going to please everyone, but that may not be a realistic goal anyway