I still subscribe daily to print newspapers. Today they had a half page ad for an amazon sale. No clickbaity content, no jarring colors, looks good, is designed to integrate with the content, and contains useful information.
How does it work? You want to publish an ad, you go directly to the publisher. You design the ad for the paper or the magazine. It looks good and works for everyone involved.
Web ads, however, are a complete anti-pattern. I imagine that the advertisers and the publishers can save themselves a lot of money and goodwill if they directly work together like they do in print.
The problem is how to finance the hundred thousand micropublishers. To avoid the adnetwork trash effect you’d need someone big, like medium, to implement some well integrated advertisement with revenue sharing, like youtube.
Failing that affiliate and ad networks and maybe microfinancing like patreon are the only things to get something out of micropublishing.
I've come to realize that there are two things called "Bitcoin". One is the actual technical system that exists. That's the thing that (slowly) does 2-4 transactions per second, and is mostly driven by speculation and some light crime. Approximately nobody uses it for actual commerce.
Then there is "Bitcoin" the idea. You can see the start of it in the initial paper: "A purely peer-to-peer version of electronic cash would allow online payments to be sent directly from one party to another without going through a financial institution." [1] This is the techno-libertarian ideal of a perfect, stateless financial system that magically solves all financial problems
So Bitcoin-the-idea has everything to do with any money-related problem. Even though Bitcoin-the-reality is in fact not helpful for this. As the idea and the real thing diverge, it becomes more obvious that a large number of Bitcoin-the-idea adherents are essentially religious in their behaviors. (There's another, much smaller segment for whom the idea is something they are working toward. You can tell them because they will distinguish between present and (imagined) future.)
Unfortunately, the Church of Bitcoin attendees welcome questions like your about as much as parents welcome people saying that Santa doesn't exist. So thanks for speaking up and asking blunt questions like this despite the flack I'm sure you get.
How does it work? You want to publish an ad, you go directly to the publisher. You design the ad for the paper or the magazine. It looks good and works for everyone involved.
Web ads, however, are a complete anti-pattern. I imagine that the advertisers and the publishers can save themselves a lot of money and goodwill if they directly work together like they do in print.