Profits go to Apple but I think unit sales sway heavily towards Android, don't they? Apple has much higher margins, so maybe you could say that people who prefer Apple prefer it more heavily than those who slightly prefer Android.
My preference is Apple currently but I think Android is probably better value for the money in most cases.
Yeah, Apple is either number one or two in terms of phones sold compared to other manufacturers.
But Android has a commanding lead of Smartphone OS installation. Because you not only have the Samsung Galaxy phones of the world, but also the BLU Studio X8.
A few hundred extra dollars for something you use many hours per day for multiple critical tasks is hard for me to nitpick about, so I think whatever people like to use (evidenced by what they are buying) shows what provides them the most value.
Unit sales don't say anything in my opinion, other than people who can't afford seem to be going with Android. If you want to make a statement about which user experience is preferable for most people, then the high end phones, which are the phones being chosen out of preference, is the data you want.
My preference is Apple currently but I think Android is probably better value for the money in most cases.