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I like the word "brutal" in this context.

> If we want to have Brutalism as a valid design approach for the web, we first need to decide on what exactly the word means. Otherwise it will just become...

What's brutal about that though? Instead of "design by committees", do it brutally.

Instead of A/B testing: throw it onto the screen.

Instead of slick: rough.

People will find the link that you want them to click, even when you are using design principles that are uncommon or "not like Google".

A long as you are honest. And perhaps also brutal.



brutalism as an architectural concept does not connote violence. le brutalisme comes from the word "raw" in french; "raw concrete", that is.




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