It's not "but blockchain" so much as avoiding either logistical or trust dependency on a single entity. Blockchain has all sorts of problems and limitations, the idea of a working currency based on it is absolutely insane IMO, but it has these particular properties. So do more complex systems such as IPFS or Tahoe-LAFS or LOCKSS, but ... well, they're more complex. Other solutions such as simple mirroring don't necessarily solve the trust problem. Of the technologies currently available, blockchain seems like a pretty decent choice.
IPFS doesn't use a blockchain, which is why I suggested it. It allows content to be published permanently. If you wanted to keep the real, actual CERN homepage around, you only need to choose to propagate it from your node.