I'm saying that you see when a couple friends check into a social meeting location, and say, hey, that location is near me, and seems like a good time, I think I'll check it out... Or maybe you ask yourself where everyone is on this Saturday evening, see that all your friends are checked into a local party spot, so you immediately know where the action is. I don't see using it as a way to make new contacts through leaderboards and achievements and such, but I'll admit I'm not all that interested in meeting new people through such a geeky venue. Might as well go all out and join a D&D club at that point.