Unfortunately, yes. Binary InstallShield files continue to be a plague on this green earth, and they need to go away. Major chucks of business logic written in an excel spreadsheet or embedded in somebody's access database... I'm sure it goes on.
No, not strange at all. Plain text is the storage format for that markup language. The number of tools that can work with plain text may be "uncountable", but for something like rich text there's not as many. The idea is that even if the editor you originally used goes away, the format of the file itself will always be readable. If someone needs to open an MS Powerpoint presentation in 30 years, it may not be so easy.