Capitalism is not about "milk(ing) you of as much of your money as possible." Yes, maximize revenue within the context of the law and ethics. His comment about milking people of all possible is the hallmark of charlatans and con men.
Well, "maximize revenue within the context of the law and ethics." leads to a standard of manipulating legal policy however possible and defining subjective values like "ethics" in the a context favorable to an organizations motives.
Any company that can't or won't do these things is at a severe disadvantage to the competition.
If you do something for "ethics" in a corporation, you have to be able to show that it is visible to the outside world and that in the end it will thereby increase your profits. For instance, envision an executive at a company giving an anonymous donation (of the company's money) to a charity with no conceivable connection to the business itself. There would be an immediate shareholder lawsuit.
The only places where the courts are touchy on this is religious-y things, like a policy of closing on Sundays.
Have you been paying attention to the sorts of people at the top of our capitalistic society? There are precious few who are notable for not being charlatans and con men.
Ethics are for the poor, and laws can be circumvented, re-written, or present only minor speedbumps (profit for law-breaking = $100; fine = $10 => BREAKIN' THE LAW!)
