It's meant to be a portmanteau of "bro" and "snowflake" (implying more or less that someone sees themselves as a special snowflake, and gets upset when not treated that way).
Like both the words it comprises, I find it's more of a disparaging name for people the speaker dislikes, than a label for a discernible subgroup of people.
It's meant to be a portmanteau of "bro" and "snowflake" (implying more or less that someone sees themselves as a special snowflake, and gets upset when not treated that way).
Like both the words it comprises, I find it's more of a disparaging name for people the speaker dislikes, than a label for a discernible subgroup of people.