If you are not from the US, I cannot express the desolation, wind, dust, and smells of West Texas. Hell even if you are from the US. Imagine a windier drier more right wing Mongolia, with feed lots and oil wells everywhere.
West Texas holds a certain primitive charm to me as a native Texan. But if I ever moved back to Texas, I'd want to live near Austin. It's the only part of Texas that has urban amenities, educated people, and relatively tolerable weather.
Google street view has confirmed the authors' opinion.