>Last year, Lulu created 400,000 titles and sold over 1.6 million books
So Lulu sold an average of four copies per title? I'd be interested to see a chart of sales by title - I'm guessing it would be the mother of all zipf distributions.
A lot of Lulu customers don't market their books, they just use the service to print private copies of family memoirs, documentation or other one-off products. No break-out hits that I'm aware of. Some indy RPG publishers sell reasonable numbers. Wil Wheaton's book ran pretty well...
So Lulu sold an average of four copies per title? I'd be interested to see a chart of sales by title - I'm guessing it would be the mother of all zipf distributions.