Actually I think it hurts them to have a large number of inactive followers.
> While USA Today’s horde of fake followers did not appear to “like” or comment on posts at a significant clip, the presence of so many of them could serve to muddle the rate at which the audience was engaging with content.
That made me wonder if it could possibly be a competitor inadvertently taking control over their page by saturating it with inactive followers.
Then again if the accounts themselves are inactive in general, not just on this page, maybe it's something Facebook accounts for… maybe not… hard to say.
> While USA Today’s horde of fake followers did not appear to “like” or comment on posts at a significant clip, the presence of so many of them could serve to muddle the rate at which the audience was engaging with content.