It's so weird to think that Twitter used to be insignificant enough that a random software engineer could just tweet to the NY Time's social media account at will, without going through all the hoops of a social media team. Kudos to them for keeping it up, it's a great tweet.
I remember in the early days of the web an interviewer asked Ted Turner about the web and whether there would ever be a cnn.com. He went off on a rant about the web being I think a fad and that the answer would always be a no.
Two days later in August 1995 CNN Interactive launched at cnn.com. Press wanted to know if Turner had changed his mind. Guy in charge of the site said probably no but Ted doesn't understand the net at all. It was decided this was a slam dunk so we went ahead and launched it without telling him.
Turner never understood the Internet and it came back to bite him big time when after merging with Time-Warner in 1996 he went ahead with the others on the board in 1999 and bought AOL. In the crash that followed he proceeded to lose about three quarters of his net worth.