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HP recently started a new program where you can buy a printer subscription. You no longer have to pay for any ink -- the printer phones homes and orders new ink whenever it gets low.

Instead you pay by the page.

Apple did a similar thing last year with their phone rental program.

If appliance makers are really worried about recurring revenue, maybe they should explore the subscription program. It would then be in their best interest to make things that last longer, since they would have to replace broken equipment sooner, but at the same time, if they make it last long enough, they can get more revenue out of that with a subscription than without it, and it's much smoother revenue.



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