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> 1) payment per article, at prices comparable to aggregate ad income;

Unfortunately, this kind of micropayment will not work for most people and perhaps more importantly will lead to less revenue for the publisher.

Clary Shirky has written about why micropayments [0] is the wrong model for consuming content more than a decade ago.

[0] http://shirky.com/writings/fame_vs_fortune.html



Well, ads are currently placed through a micropayment system. And there's no reason that customers would need to make individual decisions, any more than advertisers do.




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