Set it to "lead" and "a lot of experience" (I'd grade myself intermediate-to-senior and above-average experience IRL) and the top of that range is less than I make now, and I'm not big on self-promotion/networking and could probably make quite a bit more if I were. Plus their benefits are worse than what I get at my tiny company. Their comp calculation sucks for my area.

They're paying talentless Wordpress dev prices for their mid-tier devs, by local standards. This is in a mid-sized midwestern US city. LOLWUT? No one decent in my city would accept a job there.