Unsolicited feedback: "we know the best dealers and the ones to avoid altogether" from your "About" copy rubbed me the wrong way (I'm actually about to go buy a car this week is why I paid attention). If I'm not the one talking to the dealers, then I'd rather think all the dealers in my area are bidding, not just the "carWOO"-approved ones.
CarWoo doesn't serve my area (I checked recently, since I just bought a new vehicle), but I definitely view dealership filtering as a positive. I don't want to do business with somebody who consistently ranks poorly in satisfaction surveys.
That said, I'd appreciate if there was some copy, somewhere in a FAQ, explaining what they mean by that.
Yeah, I don't know. You could convince me. But I didn't bring it up because I want my CarWoo experience to be better (I am weird in that I enjoy the actual process of buying cars, and so am I a poor candidate). I brought it up because you don't usually get a chance to convince people, just their first visit to the page, and this copy (not the idea, the copy) rubbed me the wrong way.
This type of car-buying service is really convenient. When I bought my car a few years ago I used a service called CarBargains and ended up saving around $4k. IIRC CarBargains cost $200 vs CarWoo's $39.
> But we might be drunk. Come on - we dare you. We are the Zappos of car buying.
Declaring something to be true doesn't make it so. If you are awesome you shouldn't have to tell us. Unless people are saying "How are those guys so awesome?". Then you can tell us.
Also this makes it look like Zappos employs a bunch of drunk kids in RVs who make impulsive road trips.
And I'm not sure how I feel about piggybacking on someone else's brand. What if these guys suck, how does that fare for Zappos? Also if the Zappos brand goes through drastic changes what does that mean for CarWoo?
