So, overall, would you say it's worth the price? Where you able to take the advice and translate that into money? I've never been to a conference before. So I'm having trouble justifying the cost to be honest.
I think your parent was making a joke. But I thought the conference was worth it. That said, one of the two conference organizers has a book that is in the same vein. At the very least, read his book:
Thanks for pointing that out to me, I think you're right. I didn't pick up on the sarcasm. I actually thought it was about a technique where you take a fictional product that everyone says is great, and try to sell it as if it actually exists. This is supposed to be a way to find out what people really think. Appreciate the feedback and I will be checking out the book :)