Hope it is insured against golf ball sized hail. If so people in Texas will buy this in droves just for the durability. In not it will never sell in Texas.
So this technology is useless because years of wear and tear will make you need to replace the roof eventually? Isn't that pretty normal for any house?
Texas resident here. There's a guy who's been riding a Segway around my neighborhood looking for weather damage from recent storms, and his pitch to homeowners is that they don't need to replace the entire roof, just the section where things are--or will soon be--leaking.
It's probably more efficient to replace the entire roof at once, and insurers would almost certainly prefer the entire roof to be the same age, but asphalt does have some advantages for situations in which nearly every storm tears up just a few shingles.
Metal roofs are pretty hardy, but sound like a paint can full of ball-bearings even in light hail or heavy rain.
Asphalt roofs are inexpensive. Given that hail-damaged asphalt roofs keep getting replaced with asphalt roofs, I have to think it's some kind of market/regulation/short-term-profit thing.