Some kind of a practical advice I could use in my work. If I knew what it looked like I might not need it. Maybe "we tried this and users hated it, but then we tried that and they loved it and lessons here is that that sort of things works better in such and such circumstances".
First of all, for many/most users iPad is a part of a different workflow compared to iPhone, and if people are to use it differently we should design differently.
Each iPhone's screen should serve single purpose and unambiguously lead to the next action. That way you get an app that can be used on the go. My guess is that this is not true for iPad, as it's not likely to be used on the go, so there will be a bigger preference towards multi-purpose screens. I would like someone to talk about that.
