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Why the Obama "Brand" Is Working (From Logo to Font) (newsweek.com)
9 points by robg on Feb 27, 2008 | hide | past | favorite | 5 comments


No argument that design is an essential element in marketing, branding, and useability.

But that's quite a leap to say that if it's not policy differences, it must be the font.

Another classic case of confusing correlation with causation.


it's a classic case of shoddy journalism with brand names. it's almost akin to linkbaiting.


I know. I was just trying to be nice.






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