We don't need the masses to migrate now, it doesn't need to be either
- "everyone away from Facebook, Whatsapp, Google, everybody use only GPL and nothing for NSA, ФСБ etc to see"
or
- otherwise utter fail.
Getting people to try alternatives goes a long way. We have seen Microsoft changing massively over the last few years after Apple started eating away at the high end prosumer market for phones and laptops.
Facebook just caved after one head of a nation and a couple of newspapers, one of them in a tiny tiny country, stood up and said NO.
I, and many with me, also think the majority of the police force in most western countries is good hardworking people, (I'm personally in no position to judge eastern or African countries and even my opinion on western police is to be taken with a grain of salt) what we object to is just the warrantless dragnets etc.
And the reason why we are objecing them often isn't necessarily because we distrust our police, but as an insurance against future police and politicians, against future hackers who might get access to a raw dump, against unstable neighbouring countries and the occasional bad apple we see. Oh, and as a matter of solidarity to people like the Turkish who now seems to have reason for worry if they ever said or did anything that might have offended their (somewhat easily offended it seems) president:-|
(BTW: If you have spare time and/or cash consider supporting EFF. They seem to be very focused and reasonable to the point where they are taken seriously by politicians.)
Ah I see. Getting people used to a status quo where having multiple chat networks in use is normal is better than a monoculture in the long term. I can agree with that.