It's weirder than that: within a word the bytes are in order, it appears that "top" and "bottom" of memory have been exchanged. It's as if one address bus is being fed through an inverter.
I don't think it's an inverter. It looks like a subtraction (which is even weirder). Here's the example they give:
0x3FFE_0000 accesses the least significant byte in the word accessed by 0x400B_FFFC.
0x3FFE_0001 accesses the second least significant byte in the word accessed by 0x400B_FFFC.
0x3FFE_0002 accesses the second most significant byte in the word accessed by 0x400B_FFFC.
0x3FFE_0003 accesses the most significant byte in the word accessed by 0x400B_FFFC.
0x3FFE_0004 accesses the least significant byte in the word accessed by 0x400B_FFF8.
0x3FFE_0005 accesses the second least significant byte in the word accessed by 0x400B_FFF8.
0x3FFE_0006 accesses the second most significant byte in the word accessed by 0x400B_FFF8.
0x3FFE_0007 accesses the most significant byte in the word accessed by 0x400B_FFF8.
……
0x3FFF_FFF8 accesses the least significant byte in the word accessed by 0x400A_0004.
0x3FFF_FFF9 accesses the second least significant byte in the word accessed by 0x400A_0004.
0x3FFF_FFFA accesses the second most significant byte in the word accessed by 0x400A_0004.
0x3FFF_FFFB accesses the most significant byte in the word accessed by 0x400A_0004.
0x3FFF_FFFC accesses the least significant byte in the word accessed by 0x400A_0000.
0x3FFF_FFFD accesses the second most significant byte in the word accessed by 0x400A_0000.
0x3FFF_FFFE accesses the second most significant byte in the word accessed by 0x400A_0000.
0x3FFF_FFFF accesses the most significant byte in the word accessed by 0x400A_0000.
