Thanks, Peter. I'm the reporter who worked on the piece and I wanted to let you know that we run this exact type of feature (same format) in every issue. We call it How I Did It. (If you're interested, you can read more of them here: www.inc.com/hidi.)
Awesome - I had a very quick browse at the time and couldn't find that. Now that I'm looking through the archive, I see I've already read a few of these :-)
This format has inspired me to try a similar approach on my own news related blog. Pithy short paragraphs, no uncertainty, no fuss. Thanks for the inspiration.
-Jason