No matter how dumb of a name it's given, it will be responsible for cutting edge research. Trying to keep some levity is not at all incompatible with accomplishing real serious science. Bill Nye's the Science Guy (the show) is practically a slapstick variety show, but it's also responsible for making science accessible to countless children.

Adult coloring books range from valuable therapeutic outlets to merely pleasant creative expression, and comparing it to the literal downfall of society due to lack of intelligence is a stretch at best.