As more and more things become connected and automated, why would they not want to extend their platform to those devices?
The architecture of the Pi is common enough that is probably serves as a proof-of-concept for commercial vendors who want to build programmable products that would be well-supported by operating systems and device drivers (by piggy-backing on the work done for the Pi).
The architecture of the Pi is common enough that is probably serves as a proof-of-concept for commercial vendors who want to build programmable products that would be well-supported by operating systems and device drivers (by piggy-backing on the work done for the Pi).