Sigh, it is hard for me to imagine that this comment was made in good faith.
First of all, owning "free and clear" is hardly the expected meaning of ownership in the context of cars or especially houses in the US. I have a mortgage and I still say I own my house. When I told friends I was buying my house, I expect >90% of them assumed I was getting a mortgage. The government reported "homeownership rate" certainly does not exclude households with mortgages.
Second of all, ignoring semantics, the original context was a conversation about whether a significant number of households being unable to afford technology like a $5K computer would stifle innovation. Innovation probably doesn't care whether customers are in debt or not, so this is still perfectly decent evidence to cite about the spending capacity of poor households.
I did misremember the 45% vs 39% number (my notes on that report transposed two separate stats), but I'm assuming that by "factually incorrect" you mean referring to a mortgage holder as an owner.
If so, do you also consider the Census (whose terminology I used) to be making "factually incorrect claims"?