The product could've easily been made on their budget. Their problem was outsourcing much of the development work, so they paid consultants too much money to make something that was overdesigned and way too expensive to make. When you're starting in hardware, you need to immerse yourself in the whole chain to be able to make good decisions. Shame, I liked the guys.
The product could've easily been made on their budget. Their problem was outsourcing much of the development work, so they paid consultants too much money to make something that was overdesigned and way too expensive to make. When you're starting in hardware, you need to immerse yourself in the whole chain to be able to make good decisions. Shame, I liked the guys.
More practical discussion of their missteps: http://www.eevblog.com/forum/crowd-funded-projects/kickstart...