Thanks for the find. I feel ( from the pics ) this could be done better. And 5 quid for a newspaper!!!!

You're asking for a individually customized newspaper with no ads or classifieds to support it, that probably needs custom editing every "issue" since no automatic formatter will work 100% of the time. I don't think 5 quid is so unreasonable.

Although the service did fold so maybe it was too much.

Ads are okay. Classy print ads are classy. 5 quid is way too much. Regardless of how the product is seen internally, 5 quid for what is perceived by the customer as a commodity ( a newspaper ) is too much.