If you are a bootstrapped (or mostly bootstrapped) B2B SaaS Founder generating at least $1 in recurring revenue, you should fill out the State of Independent SaaS survey being run by MicroConf! The results of the survey will be analyzed and presented in a benchmark report, aiming to give bootstrapped founders some of the data and insights about what is working across the startup landscape and what you might want to consider as you compete with data-rich, VC-backed startups.

The video reviews some of the differences between SaaS and other business models and what types of sales funnels work best for SaaS businesses.

The lower barrier to entry does show a pretty significant uptick from unique visitors to trial customers as well. On the other side of that coin, the data shows that converting trial users to paid customers is way more likely when you have already collected payment information at the start of the trial. I think your customer base really defines willingness to put up a card up front.