Secret Cinema are already doing this in London, they create the full experience immersing you in the feeling of the film with unique locations and themes.

Here's what they did for One flew over the Cukoo's nest - http://www.youtube.com/watch?v=-nHZAZZqOqM

Likewise Bugsy Malone - http://www.youtube.com/watch?v=SOnswf7XaOE

How does your service differentiate from Google Analytics now they are introducing real-time?

Google announcement: http://analytics.blogspot.com/2011/09/whats-happening-on-you...

We trying to provide consolidated data on dashboard not separated reports. Also we provide performance timing data and soon will be ready event notification system where you can setup alerts as (max on site records, site availability, response time, e.t.c.)