Those associations, while not by any means ideal, are somewhat necessary. As inferred by the argument it's hard to find ethical phone companies at that scale.
There is absolutely no need (at least technologically) for this link up. Its purely brand marketing, and they picked the wrong brand.
"Introvert or extrovert": this is a huge deal when learning and living among foreign speakers. I went through this when I moved to Turkey and I called it an "Identity Crisis", the way other people perceive you is totally different than what you are used to.
