Perfect timing as we have a huge need for this for an upcoming launch.
Question...will you be able to replay/backfill as you add new integrations? For example, Klaviyo is a huge hole in your integrations right now especially for marketing and ecomm. If I install Autotrack now, set up a few events and then a month from now you add Klaviyo, I can just replay everything into Klaviyo?
Also FWIW, I was an early user at Segment (was in their seed deck as case study), Klaviyo, and many others. I'm a technical marketer so can be helpful as beta tester and user research. reach out directly if you'd like to connect michael@futuremood.com
We have the feature that you are asking for. We have an auto-tracking JS SDK which captures all events and dumps into S3. You can map these dom-level raw events to virtual events via a simple javascript transformation function. We also have replay so you can retroactively do the mapping and send old events to different destinations.
What we don't have is the nice UI to create virtual events from the raw events, that Freshpaint has built. Looks super cool!!
> Question...will you be able to replay/backfill as you add new integrations?
Yes, absolutely! As long as the destination is able to accept timestamped data, you'll be able to replay all historical data since you installed Freshpaint.
They owned at least 25% of the company at one point, but it was well after it started and gained critical mass, or liquidity in this case. My filter for this piece allowed for companies that raised money, but only if they managed to run independently, for a few years at least.
As a former early Munchery (and Airbnb) employee, you sound like the worst type of arm chair quarterback – hopelessly wrong.
Munchery was first mover in the space and is an order of magnitude bigger than most in the space, and already doing volume that would blow your mind. Original investors in an A round don't reup to lead the B & C rounds unless there is some serious "proof" of customer base.
This. I've been back multiple times over the years to run some small campaigns for some big startups there and can't believe how bad and rough around edges their tools and processes are.
If I didn't love reddit so much there is no way I would've put up with them to run a small campaign.
I've managed tons of product launches at Airbnb, Munchery and other startups as a consultant.
Do not launch on Thanksgiving. Trust me. Delay until the week after.
Also you should know that Thanksgiving through New Years is by far the worst time of year to try and launch a new (consumer) product of any kind. Every single (consumer) product in the world fights a bloody battle for attention and sales this time of year. Every store, every brand and every product category will be filled with promotions and/or slightly new offerrings.
If you must launch during that window, what you're launching must be either a) fucking amazing itself or b) your fucking amazing at marketing to cut through all that noise.
Thanks, this is more or less what I thought. From your experience then, when is the optimal time of year to get attention for a new product?
This is slightly different for my app as it's only targeted at HN users, and my intention is not to make a living off it. Still I'd like to make sure it gets a fair chance to be noticed.
definitely this. Can get more expensive quick too, especially if a video requires multiple locations, multiple actors, multiple actors speaking, etc etc.
Also I can't remember if Adam does this, but most the industry will have different price tiers based on what you want to do with it. Running something on your homepage is a whole different ballgame compared to homepage + TV ads.
You can still make a decent job with much less than that, by using semi-pro actors, directors and editors.
We made a video with €3.5k, by contacting a local theater / cinema center, and got overwhelming positive feedbacks with the result. In retrospect, we are very happy with the quality/cost ratio.
Yup, I mainly wanted to stress that there options for non-funded startups with little budget. We got lots of positive feedback on the video and I'm sure it did its job of explaining the app to the viewers.
Question...will you be able to replay/backfill as you add new integrations? For example, Klaviyo is a huge hole in your integrations right now especially for marketing and ecomm. If I install Autotrack now, set up a few events and then a month from now you add Klaviyo, I can just replay everything into Klaviyo?
Also FWIW, I was an early user at Segment (was in their seed deck as case study), Klaviyo, and many others. I'm a technical marketer so can be helpful as beta tester and user research. reach out directly if you'd like to connect michael@futuremood.com