The argument against abandoning soft power is that it's going to cost a lot more in hard power to maintain the same status. We'll see how it plays out.
They created their business on open source. Free software was their top of funnel. Free customers become paid customers, and fund the business. They are more than welcome to change this, but there is no way they don't end up with egg on their face, and that's what we're seeing here.
I got all my friends to go on it and spent lots of time ranking people myself.
I also started things off with "fake" tests so that people had other people to rank at the beginning, otherwise folks would just see a dead app and drop off.
It was a really big moment 9 months in when someone's test completed entirely without me ranking. It was a lot of work & I'm really glad to be at a point now where I get to watch people rank each other without me.
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