So Beluga is like Google Voice...only worse

They're making an otherwise complicated practice (like doing taxes), and simplifying it, (like TurboTax).

In that case, let me suggest some other headlines:

Heroku, the TurboTax of Rails Application Deployment, acquired by Salesforce, the TurboTax of CRM.

10 things you can do with Dropbox, the TurboTax of Cloud Storage.

:P

"Very good Louis. Short, but pointless." (Too obscure?)