Working in the aerospace industry for a number of years, I've seen and created all types of crazy spreadsheets to design aircraft and ensure they are safe to fly.
The good thing about the engineering industry though is that all those spreadsheets get checked by someone more senior than you.
The problem is though, thanks to the increased usage of finite element analysis and more detailed models, the amount of data being pushed around in spreadsheets has grown exponentially.
Far beyond the ability of someone to reasonably check it all.
You're still way up the pointy end of the business though. You are directly involved in acquiring customers.
I think the OP was making the contrast more with people who try and reduce the companies admin overhead slightly by automating parts of the accounting system.
That type of thing is easy for a company to put off and involves getting through cultural change and threatening people's turf to implement. A harder path.
Agreed. My point was simply being a rainmaker isn't enough. You need to give your boss or client a defensible position to take about hiring you. One that makes them look good to their bosses, boards, etc... (i.e. lowering a CPA sells a much stronger fantasy than acquiring customers at a higher but acceptable rate.)
The obvious thing to do is to find ways to incorporate Growth Hacks into the product.
One such formula would be to browse API's on programmableweb, and other places looking for opportunities to leverage other sites audience as a platform.
Another thing you can do is profile an audience and crunch big data to help find new opportunities...
Yeah, should have been more specific. If they result in the company getting more sales done with the available time/resources then they add to revenue.
The company could of course treat it as "doing more with less" and therefore use it for cost cutting instead. Depends on the situation.
I guess that depends on if they could hire twice as many people in sales and double their revenue. If there are diminishing returns, then it could be a revenue generator.
Only the graph, rebuilding your following/ followers would be a pain. Which makes sense that if they are going to be a pain about anything it is restricting access to rebuilding the graph on competing services.
Wish you guys the best of luck! As someone who has worked on and thought about location based gaming like this for a long time but failed to launch I'm really hoping you guys pull it off. We even called our prototype "Turf" :)
Location based gaming throws up a lot of challenges and problems that we felt were less than ideal as a gaming experience and instead of just launching something, we over analysed and try to solve them all upfront (without evidence that they are really problems). My only advice is just launch!
"Luckily, who you know is up to you, not luck."