Script is code too. But I don't think you get there with plain sysadmin skills. How do you sync up the data between the regions? I have worked on a similar case not long ago, and there were definitely more than just "sysadmin" skills involved. I suppose Kent Beck also went through the same exercise. Pointing to the deficiency of usual contests is a good thing. In any case, if all sysadmins can do continuous deployment, cloud management and worldwide distributed apps, then I've definitely met the wrong ones before.