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It appeared to me (from far outside) that Intel was trying to segment the market into "Affordable Home and office PC:s with x86" and "Expensive serious computing with itanium". Having everything so different was a feature, to justify the eyewateringly expensive itanium pricetag.




Seems shortsighted (I'm not saying you're wrong, I can imagine Intel being shortsighted). Surely the advantage of artificial segmentation is that it's artificial: you don't double up the R&D costs.

Maybe they thought they would just freeze x86 architecturally going forward and Itanium would be nearly all future R&D. Not a bet I would have taken but Intel probably felt pretty unstoppable back then.

The same trick they pulled again with AVX512 and ECC support later on.

And the same reason NVRAM was dead on arrival. No affordable dev systems meant that only enterprise software supported it.

The IBM PS/2 play. And we all know how well that one worked out.

I'm sure it worked out for many bosses. They got their bonuses and promotions and someone else got to clean up mess.



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