i don't find it sexist at all. The illustration is of the founder and her cat and it could be part of a powerful branding concept ("we are just as personal and friendly as your own staff"), especially since they are name dropping 37 signals and the fact that the founder has worked there.
The design is not that corporate or web application-y and I like it as a contrast to all these bland conversion centric / landing page SEO designs.
However, I have to say that I am skeptical about outsourcing support. I consider it too core to outsource and, ideally, pretty much every person in your small startup - their ideal customer [1] - should be involved in it. Kinda funny how they reference Zappos, a company famous for their outstanding in-house support.
Outsourcing support isn't best for everyone, but for a 2-3 person development shop sometimes it's the best bet for them. I would never suggest a company the size of Zappos outsource their support, but they aren't our ideal customer either!
The design is not that corporate or web application-y and I like it as a contrast to all these bland conversion centric / landing page SEO designs.
However, I have to say that I am skeptical about outsourcing support. I consider it too core to outsource and, ideally, pretty much every person in your small startup - their ideal customer [1] - should be involved in it. Kinda funny how they reference Zappos, a company famous for their outstanding in-house support.
[1] http://cosupport.us/about